This Friday sees the advent of one of (in my humble opinion) the less welcome US imports into the UK, Black Friday and of course it is followed closely behind at the start of next week by its online sibling, Cyber Monday.
The search for that special bargain you didn’t know you even wanted has become almost an Olympic sport for many Brits over the last couple of years since the #BlackFriday phenomenon reached our shores, shopping centres and tablets.
We have all seen TV coverage of people literally fighting over that “greatly reduced” widescreen telly or new games console, gladiator-like prowess on display with people running, jumping and grabbing items to buy that discounted gadget - at the expense of their humility, and dare I say it, humanity. A Hunger Games for the tech consumer with the winner taking the spoils – well, once they have flashed the cash or credit card at least!
The big brand marketing departments are very skilled at making us want what we really don’t need – especially if we perceive it as a bargain, but what is the true cost of the spike in consumerism we see in November every year, to us as people, communities and humans.
As some of you may know, I am a big fan of “Action for Happiness” www.facebook.com/actionforhappiness and their photo sums up the way I feel about all this.....